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As a Marketing Leader, I’m Taking These 5 Actions to Thrive in 2021

Contently

It’s the only way to stay in lock-step with customers to make sure we continue to build the products and provide the services they require. As we think about 2021 going majority virtual, getting the right content into the hands of your customers and prospects at different stages of the marketing funnel becomes even more critical.

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How to boost your holiday advertising with inventory packages

Liveintent

So, before you lock in that seasonal media strategy, ask yourself if you’ve made your list and checked it twice. So, before you lock in that seasonal media strategy, ask yourself if you’ve made your list and checked it twice. Advertisers can use content packages to advertise on specific types of email newsletter content.

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Mastering Top-of-Funnel Content: A Comprehensive Guide

ClearVoice

For marketers, the first step in capturing that attention lies at the top of the sales funnel. Top-of-Funnel (TOFU) content is a lynchpin in content marketing and SEO strategies. Understanding Top-of-Funnel Content The Awareness Stage Top-of-funnel content meets the consumer at the first stage of their journey.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Starting from scratch? No need to worry. You can make your video content intentional from day one.

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. As you may have heard, Pay-Per-Click (PPC) is a competitive game. billion in revenue from Google Ads alone the year before.

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The 25 Best Lead Distribution Software in 2022

Hubspot

That includes simplifying lead distribution and management. In this post, you’ll explore the best lead distribution software that can help you optimize your sales process and improve lead conversion. What is lead distribution software? The 25 Best Lead Distribution Software. The Best Lead Distribution Software.

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The Prophets of Profit: Predictions for ABM Success in 2021

Engagio

But this year is quite different than years past. And I wonder if anyone really wants to be in the predictions business after all the challenges we’ve had to confront in 2020. I think it’s safe to say that we’ve all struggled a little, and we’ve learned a lot. What is your best advice for people to succeed with ABM in 2021? Maneeza Aminy.