Biznology
APRIL 7, 2014
You can’t tell who’s the enterprise architect assigned to the project you just joined. It’s past time that enterprise knowledge goes retail. Furthermore, knowledge became so big that no SME knows everything about any subject area. You can’t figure out how to submit a travel expense.
Biznology
APRIL 7, 2014
You can’t tell who’s the enterprise architect assigned to the project you just joined. It’s past time that enterprise knowledge goes retail. Furthermore, knowledge became so big that no SME knows everything about any subject area. You can’t figure out how to submit a travel expense.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ambal's Amusings
NOVEMBER 5, 2009
Jonathan Kantor's Favorite White Paper -- Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program. Jonathan Kranz's The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material. Edwards Enterprise Software (now a division of Oracle Corporation).
Marketing Insider Group
JUNE 24, 2020
Getting Agile to scale is tricky in any context, and Agile marketing is no different. We’ve seen this struggle manifest in client after client over the years, so AgileSherpas has developed an Agile framework designed to help marketers implement Agile ways of working across multiple teams. 4 Steps to Scaled Agile Marketing.
Rev
OCTOBER 4, 2023
And that requires a demand creation strategy that helps you build an audience of potential customers interested in and excited about your product or service. The short answer is creating and distributing high-quality content that resonates with your target audience. These marketing strategies are, of course, closely related.
Martech Advisor
DECEMBER 13, 2019
Once the marketing team has acquired and nurtured leads, the sales team must do what it takes to close the deal. It isn’t enough to handover customers from marketing to sales – you need cutting-edge sales tech that will assist your team all the way. Did you know that December 13, 2019, is National Salesperson Day?
Ambal's Amusings
JULY 15, 2010
Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. How should marketers solve this informational need? We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper?
Expert insights. Personalized for you.
80 
Let's personalize your content