Biznology

APRIL 7, 2014

You can’t tell who’s the enterprise architect assigned to the project you just joined. It’s past time that enterprise knowledge goes retail. Furthermore, knowledge became so big that no SME knows everything about any subject area. You can’t figure out how to submit a travel expense.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

APRIL 7, 2014

You can’t tell who’s the enterprise architect assigned to the project you just joined. It’s past time that enterprise knowledge goes retail. Furthermore, knowledge became so big that no SME knows everything about any subject area. You can’t figure out how to submit a travel expense.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Ambal's Amusings

NOVEMBER 5, 2009

Jonathan Kantor's Favorite White Paper -- Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program. Jonathan Kranz's The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material. Edwards Enterprise Software (now a division of Oracle Corporation).

Paper 100

Paper Enterprise Management Work Management SME 100

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. How should marketers solve this informational need? We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper?

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

SEPTEMBER 3, 2009

So you invest time and money in creating and marketing white papers. Bob Bly's Book The White Paper Marketing Handbook. Scribd for reference and distribution of white papers. Savvy B2B Marketing blog posts about white papers. Blog Savvy B2B Marketing. Her website is Ten Ton Marketing. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Content Standard

AUGUST 9, 2023

Generative AI is all the buzz, but what is it, and how can marketers harness its potential to create and scale relevant, personalized, and data-driven content experiences? It’s a powerful tool that, when applied correctly, can expand the reach and relevance of your content marketing through a wide range of use cases.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89