Ambal's Amusings

NOVEMBER 5, 2009

Jonathan Kantor's Favorite White Paper -- Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program. Jonathan Kranz's The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material. Edwards Enterprise Software (now a division of Oracle Corporation).

Paper 100

Paper Enterprise Management Work Management SME 100

Marketing Insider Group

JUNE 24, 2020

Getting Agile to scale is tricky in any context, and Agile marketing is no different. We’ve seen this struggle manifest in client after client over the years, so AgileSherpas has developed an Agile framework designed to help marketers implement Agile ways of working across multiple teams. 4 Steps to Scaled Agile Marketing.

Planning 302

Planning Paid Search Agency Enterprise Management Work Management 302

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. SMB : Small and Medium Businesses.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Ambal's Amusings

SEPTEMBER 3, 2009

So you invest time and money in creating and marketing white papers. Bob Bly's Book The White Paper Marketing Handbook. Scribd for reference and distribution of white papers. Savvy B2B Marketing blog posts about white papers. Blog Savvy B2B Marketing. Her website is Ten Ton Marketing. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100