Biznology

SEPTEMBER 15, 2016

Structured content is fast emerging as a necessity for content marketers for a variety of reasons, including search, reuse, and content merchandising applications. The main reason for structured content is adaptive content strategy; meaning, different devices need to display different content depending on the use case.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

Biznology

DECEMBER 7, 2010

It would have been easy for them to give up and just push merchandise, but they didn't. It's a lot easier than trying to think up whether Johnny wants electronics and going to the electronics section and then realizing you don't have the slightest idea of what a teenage boy wants as you slowly slink to the gift card display.

Merchandising 80

Merchandising Wikipedia Internet Marketing Display 80

Biznology

FEBRUARY 27, 2014

We looked closer to see if they included it in the headline, the supporting lines underneath, and the Display URL (all 3 would be a best practice!). A few examples of the ones that were: Zazzle : Zazzle included Olympic copy in their ad headline (example: Sochi Merchandise, Sochi Olympic Apparel, Sochi T-shirts).

Search Marketing 80

Search Marketing Advertisements Advertising Paid Search Agency 80

Biznology

FEBRUARY 18, 2013

84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads. They sold HD related merchandise through a Route 66’s mobile club. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix. 42% report an ability to prove ROI.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

JANUARY 27, 2016

There are a number of areas, including consumer devices, merchandising, and IoT services that will all see growth because of the expansion of IoT technologies and reach. RIF6 — The Cube, a pocket-sized projector that can turn a smartphone, tablet or laptop display into a 120-inch projection. Internet of Things Categories.

Gartner 40

Gartner Lock-In Internet Marketing Verticals 40