Zoominfo

JULY 25, 2023

Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Metadata

SEPTEMBER 28, 2021

Treat all conversions and leads the same. Leads captured through demand gen campaigns don’t all have the same level of intent or interest, so don’t make the mistake of treating the same in subsequent engagement. Add leads from demand gen campaigns to automated sales sequences. Experiment with channels.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Treat all conversions and leads the same. Leads captured through demand gen campaigns don’t all have the same level of intent or interest, so don’t make the mistake of treating the same in subsequent engagement. Add leads from demand gen campaigns to automated sales sequences. Dos for demand gen campaigns.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

SalesIntel

DECEMBER 20, 2023

Instead, focus on making key elements—like your lead capture form—immediately visible without the need to scroll. Keeping Long Forms to Capture More Data One of the most common lead generation pitfalls involves using lengthy and cumbersome lead capture forms. This is where Intent Data becomes pivotal.

Lead Capture 40

Lead Capture Lead Scoring Lead Ranking Leads 40

SalesIntel

AUGUST 29, 2023

Data on buying intent: Topics Covered: SalesIntel provides information on buying intent across a range of more than 12,000 topics. Its real-time data and adept contact management capabilities facilitate team organization, lead capture, enhanced communication, and more efficacious deal closures.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Marketing Automation Services Zoominfo 40

PureB2B

MARCH 11, 2022

What Makes an MQL Different from Other Leads? A B2B marketing qualified lead has moved beyond the awareness stage at the very top of your marketing and sales funnel. They’ve already displayed interest in your company, products or services—but not enough that they’re ready to make a purchase.

Marketing Qualified Leads 68

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 68

PureB2B

MARCH 11, 2022

What Makes an MQL Different from Other Leads? A B2B marketing qualified lead has moved beyond the awareness stage at the very top of your marketing and sales funnel. They’ve already displayed interest in your company, products or services—but not enough that they’re ready to make a purchase.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62