Display, In-market Buyers, Intent and Intent Data

Second-Party Downstream Intent Data: What’s the Difference?

TrustRadius Marketing

OCTOBER 3, 2022

Intent data helps brands better understand and reach their audiences, and different types of intent data call for different approaches and drive different results. One relatively new type, second-party intent data, is a company’s first-party data monetized. . What makes downstream intent data unique?

Intent Data

Intent Data Intent Top of Funnel Ideal Customer Profiles

Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Here’s what four industry leaders from the aforementioned companies have to say about taking advantage of B2B marketing opportunities.

Buyer Intent

Buyer Intent Intent Data Digital Asset Management Privacy

Sales Prospecting for “In-Market” Buyers

PureB2B

APRIL 26, 2022

And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting. In this guide we’ll outline some proven lead qualification frameworks and practices to find in-market buyers that can improve your conversions. Defining “In-Market” Buyers.

In-market Buyers

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

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You Can Now Target G2 Intent Audiences Directly In Metadata

Metadata

JANUARY 12, 2021

Now Integrates with G2 Buyer Intent This is the integration that every G2 Intent Data customer needs to use. Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. Metadata.io G2 + Metadata.io

Ideal Customer Profiles

Ideal Customer Profiles Intent Marketing Qualified Leads Buyer Intent

How To Get The Handoff To Sales Right: Why First-Party And Validated Buyer-Level Data Is Essential For Effective Qualification

NetLine

JUNE 22, 2023

Why the handover to sales is vital to get right In an ideal world, the marketing team should be continuously engaged in both creating and capturing demand. When done effectively, this will generate high-quality leads and accounts that are in-market, showing intent, and are already primed to buy at the exact time of the handover.

Validation

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead

Intent Data: The Good, the Bad, and the Illegal

Terminus

SEPTEMBER 22, 2019

A well-honed third eye is, after all, a crucial quality in a good marketer. . But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . For those in the back – what is intent data? . Not all intent is created equal.

Intent Data

Intent Data Intent Bombora Dwell

Intent Data: The Good, the Bad, and the Illegal

Terminus

SEPTEMBER 22, 2019

A well-honed third eye is, after all, a crucial quality in a good marketer. . But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . For those in the back – what is intent data? . Not all intent is created equal.

Intent Data

Intent Data Intent Bombora Dwell

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

Luckily, there’s another solution available for B2B marketers looking to effectively scale ABM efforts without ever having to worry about decreasing ROI. PureABM is our go-to solution for managed display advertising, making it a quintessential resource for B2B marketers looking to drive success with digital ABM campaigns.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

Luckily, there’s another solution available for B2B marketers looking to effectively scale ABM efforts without ever having to worry about decreasing ROI. PureABM is our go-to solution for managed display advertising, making it a quintessential resource for B2B marketers looking to drive success with digital ABM campaigns.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

How to Use Email Marketing in Your ABM Strategy

PureB2B

JUNE 16, 2022

email marketing?into A good example is the need for complete and reliable intent data , which dictates the outcome of email marketing initiatives in ABM campaigns. Intent data sheds light on insights about customer behavior, their driving factors, and how close they are to a purchase decision.

Account Based Marketing

Account Based Marketing ABM Email Marketing Webinar Metrics

Maximizing Lead Generation in B2B Healthcare IT

PureB2B

MARCH 28, 2022

For example, you might be a patient database software that targets doctors' offices, but because of how your buyers are searching in Google, now you’re competing with a meditation app. Search Intent – Use a search engine and type in what your software does. Intent Data.

Lead Generation

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads

Demystifying Predictive Intelligence: Letters from the Front Lines

6sense

NOVEMBER 3, 2015

a) Marketing teams use predictive intelligence to improve targeting across the spectrum of their initiatives and campaigns, from advertising and display to email nurture and web personalization. Since B2B buyers’ needs can change daily and weekly, sales teams are alerted when prospects’ buying stages change.

Lead Ranking

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel

5 Ways Intent Data Improves Content Marketing

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Visibility down to the URL level for that traffic.

Intent Data

Intent Data Intent Content Marketing Clickthrough

The B2B Marketer’s Quick Start Guide: Content Amplification

Heinz Marketing

JULY 9, 2021

Cons: Not very appealing learning curve in comparison with other marketing tools. Some technology is badly configured on the platform as the advertisements cannot be rotated equally to display the advertising performance in general. Incorporate buyer intent data against a suite of content-targeting and syndication solutions.

Paid Content

Paid Content Marketing Automation Services Work Management Marketing Management

LinkedIn Matched Audiences: Everything You Should Know

TrustRadius Marketing

OCTOBER 3, 2022

But how do you know if the companies that fit your ICP are actually in-market? Learn more about matched audiences, their targeting and retargeting capabilities, and how downstream intent data can help maximize their usefulness to find and win in-market buyers. TrustRadius sends the segment data to LinkedIn.

Ideal Customer Profiles

Ideal Customer Profiles Linkedin Work Management Marketing Management

B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. Audience goals and intent data.

Paid Content

Paid Content Top of Funnel B2B Marketing Content Marketing

What is B2B Demand Generation?

Inbox Insight

JANUARY 5, 2023

Demand gen is often seen as a single channel approach despite the fact that many demand generation channels exist: Content marketing. Email marketing. Programmatic display advertising. Video marketing. Paid social / Social media marketing. Align Sales and Marketing teams. Paid search / PPC.

Demand Generation

Demand Generation Demand Generation Agencies Top of Funnel Demand

B2B Marketing Zone

Second-Party Downstream Intent Data: What’s the Difference?

Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

Webinars

Trending Sources

Sales Prospecting for “In-Market” Buyers

Webinars

You Can Now Target G2 Intent Audiences Directly In Metadata

How To Get The Handoff To Sales Right: Why First-Party And Validated Buyer-Level Data Is Essential For Effective Qualification

Intent Data: The Good, the Bad, and the Illegal

Intent Data: The Good, the Bad, and the Illegal

Here’s How to Prevent an ABM ROI Disaster

Here’s How to Prevent an ABM ROI Disaster

How to Use Email Marketing in Your ABM Strategy

Maximizing Lead Generation in B2B Healthcare IT

Demystifying Predictive Intelligence: Letters from the Front Lines

5 Ways Intent Data Improves Content Marketing

The B2B Marketer’s Quick Start Guide: Content Amplification

LinkedIn Matched Audiences: Everything You Should Know

B2B Content Marketing; A Masterclass in Content Amplification

What is B2B Demand Generation?

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