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What the New HubSpot CMS Hub Means for Marketers

SmartBug Media

HubSpot’s CMS Hub is a new member of HubSpot’s family of marketing and business development tools. Although HubSpot CMS has been around for about five years now, the CMS Hub launch marks the biggest step in features and functionality that the platform has ever taken. The HubSpot CMS Hub: A Shift in Focus.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

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Which Webpages Should Have a Bot Versus Pop-Up Forms?

SmartBug Media

If it’s not converting, then it’s not being utilized to its fullest potential. One of the tried-and-true methods for quickly improving conversion rates is utilizing pop-up forms in HubSpot, but the conversation on bots is gaining steam across the landscape. What Is a Pop-Up Form? Exit Intent: Pop-up box. What Is a Bot?

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ACH API: What it is + How to Use it [+ Who Should Not]

Hubspot

ACH is the Automated Clearing House ; a computer network that allows banks to transfer money directly between accounts. Nearly any major payment processor (think PayPal, Stripe, or HubSpot Payments ) can handle ACH. You don’t want to display a payment processor’s checkout portal. Bank accounts change. Talk to Your Bank.

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Consolidate Your Martech Stack to Fuel Inbound Marketing in 6 Steps

SmartBug Media

Content management software (CMS). Waste reduction: A Gartner study revealed that marketing leaders only utilize 58 percent of their martech stack’s potential. Include your CRM, CMS, email marketing platform, marketing automation platform, reporting and analytics tools, webinar platforms, and anything else you access digitally.

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Web Design Trends: How to Stay Ahead of the Curve

SmartBug Media

Not only does your website need to have a solid technical foundation, it needs to be an exemplary display of your entire brand. Content management systems (CMS), such as HubSpot, offer the ability to code templates that use personalization tokens throughout your site for contacts in your database. Use Personalization Tokens.

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Igniting Your Account Based Marketing Strategy with LinkedIn

Lake One

The ads will display in the newsfeed of your targeted accounts. Luckily, LinkedIn integrates with HubSpot’s CRM. Any contacts generated through sponsored content will automatically be imported as contacts into HubSpot. Utilize the integrations these tools offer and connect your CRM. Sponsored Content.