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Why Display Ads Are a Waste of Money—And What You Should Do Instead

Contently

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Because humans almost universally dislike display ads. So why are marketers still pumping nearly $100 million in display ads this year? Want to feel depressed about marketing? I have a theory.

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Where social media fits into a comprehensive programmatic strategy

illumin

In April of 2019, eMarketer released a forecast for programmatic social. Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. Since then, they have had to increase their estimates in subsequent reports.

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Programmatic advertising trends | 2020

Bannerflow

It has been predicted that almost 88% of US digital display ad dollars will be transacted programmatically by 2021, which equates to a staggering $81 billion! As we highlighted in the introduction, it’s been forecast that up to 88% of digital display ad dollars in the US will be exchanged programmatically by 2021.

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7 Benefits of Incorporating CTV in Your Omnichannel Marketing Plan

Digilant

These numbers indicate that we’ve finally reached the tipping point where more consumers are choosing streaming services than traditional television formats like cable and satellite. . Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4 And many already are.

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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

CTV is any television set used to stream video over the internet. Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. advertisers will spend about $38.83

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A Comprehensive Guide to Digital Out-of-Home (DOOH) Advertising in 2024

Digilant

billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. DOOH advertising involves the use of digital displays to present ads in various public spaces. For example, on a busy city street, a digital billboard would be capable of displaying a rotating series of ads from an advertiser.

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A Comprehensive Guide to Digital Out-of-Home (DOOH) Advertising in 2024

Digilant

billion , and eMarketer expects DOOH to see continued double-digit spend growth through at least 2027. DOOH advertising involves the use of digital displays to present ads in various public spaces. For example, on a busy city street, a digital billboard would be capable of displaying a rotating series of ads from an advertiser.