Social media ROI sucks! (Or, you can prove anything if you send out a survey)
ViewPoint
MARCH 6, 2014
Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Some of it is direct marketing, such as email, display, and PPC search. Some of it is pull (social), some push (display). 1 in providing the greatest business value to companies.
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