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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Twitter Spaces has a pretty compelling value proposition. They might not.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Obviously the publishing business is disintermediated, and we understand that. You have to keep up your Twitter stream. I’m going to, especially on Twitter, unfollow everybody and then start from ground zero.” Brian: I’ve studied this actually, the idea of social network fatigue. Brian: Wow.

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Not surprisingly, spending on company websites will increase the most, growing 43% over 2009 levels, and social network marketing is expected to increase as well, with an increase of 45% over 2009. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Today we are trying to find an answer to the question What Role Should A Communications Agency Play in A Client’s Social Media. Setting up a B2B blog or a Facebook or Twitter [.]. Social Media Statistics.

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Tech 2020: How Technology Has Revolutionized Campaigning

Walker Sands

As we dive deep into a recent history of presidential campaigns, we see how technology has influenced politics through targeted campaigns and leveraging social networks, as well as how it has inevitably led to the rise of new security issues. The Social Network. Targeted Campaigns.