Disintermediation Gartner Lead Marketing 
Versium
JUNE 12, 2018
REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,
The ROI Guy
MAY 18, 2017
According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Back in the day, technology purchase decisions were more complex and as such, IT used to own the majority of the budget and lead almost all of the decision making process. Value truly is in the “eye of the beholder”.
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Versium
JUNE 12, 2018
Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year. Sherman was previously the chief marketing officer at Point Inside and headed Amazon’s highly successful “Selling on Amazon” third party retailer program.
The ROI Guy
OCTOBER 22, 2010
In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively.
The ROI Guy
DECEMBER 6, 2010
Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. of respondents), and peers (28.7%), especially early in the lifecycle.
The ROI Guy
NOVEMBER 4, 2010
Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.
6sense
FEBRUARY 14, 2022
To learn more about these challenges — and how to smartly mitigate them through brand safety best practices — we spoke with Eric Wittlake , 6sense’s Senior Director of Category and Product Marketing, . Eric is a former Gartner and TOPO analyst who has long specialized in demand generation, digital, content, and media.
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