Remove Direct Marketing Remove Product Remove Response Rate Remove Twitter
article thumbnail

Is Email Marketing Making a Comeback?

Crimson Marketing

It’s rare that marketers see those same response rate numbers with social media. Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels.

article thumbnail

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

.&#. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Through a blog, marketers become publishers, providing their audience with relevant and valuable content.

ROI 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ClickInsights: Mistakes to avoid in copy used for lead generation

Ambal's Amusings

Blog WritingWhitePapers Twitter Mike_Stelzner. " Don't lead with the product pitch" Michael Stelzner's Bio. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Blog Savvy B2B Marketing. Twitter StephanieTilton. The High-Tech Direct Marketing Handbook.

article thumbnail

The 40/40/20 Rule of Direct Marketing

Metadata

We talked about content marketing, growth. It was very productive. You’ll help me get my writing out there and I’ll help you get even better at direct-response copywriting.”. “I’m I’m writing an article about the 40/40/20 Rule of Direct Marketing — ever heard of it? ” (We laughed. Kim said. “We Kim said. “I

article thumbnail

ClickLaunch: The Content Marketing PlayBook

Ambal's Amusings

Joe, founder of client-vendor matching site Junta42 , is co-author of the highly praised book Get Content Get Customers , recognized as THE handbook for content marketing. Joe writes one of the most popular content marketing blogs in the world. Blog Junta42 Twitter juntajoe Junta42. Blog Kranzcom Twitter jonkranz.

article thumbnail

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) so that you can take this back to your team for your very own email marketing brainstorming session. So I decided to create one and share with you. United States License.

article thumbnail

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing.