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How to Personally Engage With Your Customers Using SMS Marketing

Vision6

But for those of you who still find SMS marketing a bit of a mystery, we’re here to explain how it works and the best ways to use it. How SMS marketing works. SMS has an open rate of over 99% , with most people reading an SMS within 3 minutes of receiving it. Write your messages.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

“Lack of understanding” was cited as the top challenge in using programmatic for 47% of B2B marketers. Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. Direct Marketing ). 71% said Twitter, while 54% each mentioned Facebook and YouTube.

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How to Make a Compelling Case for Content Marketing That Gets Executive Buy-In

ClearVoice

694,000 hours of content are streamed on YouTube every minute. To overcome objections, show leadership compelling statistics that prove the power of content marketing is worth the investment. Quick facts about email content to help make your business case: The average open rate for emails from all industries is roughly 21 percent.

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Conversion, Touching the Point

Magisto

Email (outbound email and inbound marketing email) 59% of B2B marketers say email is their most effective channel in terms of revenue generation. 56% of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian. YouTube is the second most popular website after Google.

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Thirteen email marketing platforms with high ROI

ClickZ

With over one million users, those options include drag-and-drop templates, a content manager, photo editing, team collaborations, social integrations, automated email cascades, open rates, click, segment data tracking and reporting, and newsletter creation. Source: Mailchimp. Source: Zoho Campaigns. Cost: Plans begin at $5 per month.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. Emails with videos have a 38-percent higher open rate. They see 107 percent more clicks when video is in an email, and a 98 percent increase in click-to-open when video is included. Its holiday video averaged 80 percent viewership.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Here are the winners and finalists in each VMA category: Video Marketing Impact Award Winner: Hootsuite Finalists: Payscale, Pardee Homes / LJG Partners / Hapyak Hootsuite was recognized for two creative and clever video campaigns that generated significant business impact. Emails with videos have a 38-percent higher open rate.