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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. Emails with videos have a 38-percent higher open rate. They see 107 percent more clicks when video is in an email, and a 98 percent increase in click-to-open when video is included. Its holiday video averaged 80 percent viewership.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Here are the winners and finalists in each VMA category: Video Marketing Impact Award Winner: Hootsuite Finalists: Payscale, Pardee Homes / LJG Partners / Hapyak Hootsuite was recognized for two creative and clever video campaigns that generated significant business impact. Emails with videos have a 38-percent higher open rate.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. Emails with videos have a 38-percent higher open rate. They see 107 percent more clicks when video is in an email, and a 98 percent increase in click-to-open when video is included. Video Marketing Trailblazer Award. Winner: Act-On.