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How to Make a Compelling Case for Content Marketing That Gets Executive Buy-In

ClearVoice

694,000 hours of content are streamed on YouTube every minute. To overcome objections, show leadership compelling statistics that prove the power of content marketing is worth the investment. 3 considerations before you build your content business case. Like email content, SMS delivery is a direct marketing form.

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Thirteen email marketing platforms with high ROI

ClickZ

With over one million users, those options include drag-and-drop templates, a content manager, photo editing, team collaborations, social integrations, automated email cascades, open rates, click, segment data tracking and reporting, and newsletter creation. Source: Mailchimp. Source: Zoho Campaigns. Cost: Plans begin at $5 per month.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. Emails with videos have a 38-percent higher open rate. They see 107 percent more clicks when video is in an email, and a 98 percent increase in click-to-open when video is included. Its holiday video averaged 80 percent viewership.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Here are the winners and finalists in each VMA category: Video Marketing Impact Award Winner: Hootsuite Finalists: Payscale, Pardee Homes / LJG Partners / Hapyak Hootsuite was recognized for two creative and clever video campaigns that generated significant business impact. Emails with videos have a 38-percent higher open rate.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Hootsuite was recognized for two creative and clever video campaigns that generated significant business impact. It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. Emails with videos have a 38-percent higher open rate. Its holiday video averaged 80 percent viewership.