Scoop.it

SEPTEMBER 21, 2023

Open Rate Your open rate is a vital metric that indicates the number of people who open your email out of the total number of emails delivered. Companies with a high open rate tend to get more engagement by piquing subscribers’ curiosity and encouraging them to explore their emails.

Curation 81

Curation Click Rate Content Open Rate 81

ConvertKit

MAY 13, 2021

Delivery rate: 99.9%. Delivery rate: 99.9%. The average open rate of all emails sent through ConvertKit was 29.3%. Senders often ask how their open rates stack up to others. Truth is, open rates can vary greatly depending on your industry and audience type (B2B vs. freemail addresses, for example).

Deliverability 69

Deliverability Click Rate Open Rate CAN-SPAM 69

Vidyard

FEBRUARY 27, 2013

Specifically, we’re going to focus on leveraging the power of YouTube, teaser videos and YouTube annotations. First stop, the power of YouTube. However, if YouTube isn’t at the top of your list of traffic generators, you may want to reconsider. That’s our third knock-out punch: YouTube annotations.

Youtube 51

Youtube Traffic Video Marketing Top of Funnel 51

ConvertKit

NOVEMBER 20, 2020

I put the Instagram Strategy Guide in: my bio link on Instagram, my video descriptions on YouTube, in my About sections on Twitter and Facebook. YouTube: YouTube card at the end of videos. Ramit Sethi promotes his email opt-in in the description for his YouTube videos. Image via Ramit Sethi’s YouTube. Need proof?

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Contently

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. The newsletter averaged a healthy open rate of 15 percent. This one got a 28 percent open rate.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech Advisor

DECEMBER 23, 2019

As far as what to post, a 2017 study of YouTube users found that 65% of respondents said they turn to YouTube to 'help me fix something,' 56% said to 'learn something new' and 57% said 'to be entertained.' This boosts open rates considerably. So make sure your videos still work if you didn't listen to it.

Small Business Marketing 112

Small Business Marketing Trends Marketing & Strategy Marketing Strategy 112

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened. Jump ahead. Maybe a dozen?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

FMG Suite

DECEMBER 22, 2021

The open rate of an email containing a video increases by 5.6 percent, and the click-through rate increases by 26 percent. Your unsubscribe rate may even decrease! . Adding video to your email campaigns encourages your clients to open the email and contact you if they have questions. . Interviews.

Work Management 72

Work Management Ad Exchange Paid Search Agency Marketing Management 72

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. We already discussed the importance of getting high engagement rates. So if you have low open rates or read rates, your emails are at higher risk of being flagged as spam.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Vision6

JUNE 17, 2020

Plus, can help to nurture leads , according to Marketingsherpa, and as HubSpot points out, the average conversion rate for websites with video is almost 2% higher than those without. Having videos on your website and in your YouTube channel is like double dipping with search results. You Can Double Dip. It’s Social.

Video Marketing 80

Video Marketing Paid Search Agency Youtube Click Rate 80

ConvertKit

AUGUST 4, 2021

It’s no surprise welcome emails have the highest open rate of all emails: 53.3% Open rates for various types of emails. One or more links to your other platforms (blog, YouTube, social media). Links to other platforms: blog, YouTube, TikTok, and Instagram. YouTube for [type of content].

Examples 145

Examples Newsletter Template Landing Pages 145

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. To keep your delivery rate healthy and avoid penalties, consider setting up a daily limit for new campaigns or use your ESP’s default limits. Target the Right Leads.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

Optinmonster

APRIL 4, 2024

We’ve tested, experimented, and optimized our way to a 59% open rate and a 99.08% deliverability rate for our own email campaigns. You simply drag and drop their Feedback elements into your email and enter the URL for a blog post, podcast, or YouTube video.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. To keep your delivery rate healthy and avoid penalties, consider setting up a daily limit for new campaigns or use your ESP’s default limits. Target the Right Leads.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

ViewPoint

JULY 26, 2018

Her open rate on these programs is higher than other emails that are straight product pitches. She can expect a 15% open rate and another 5% to 8% to listen to the program; this could be 335 or more listeners. Jane has a database of about 28,000 industry leaders who have opted in to hear from the company. and the audio.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

BenchmarkONE

APRIL 21, 2021

If your sales outreach emails keep missing the mark, consider a few of the 13 methods below for improving your email open rates and responses. To keep your delivery rate healthy and avoid penalties, consider setting up a daily limit for new campaigns or use your ESP’s default limits. Target the Right Leads.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

Top Rank Marketing

AUGUST 21, 2023

What are the podcasts, the YouTube channels, the Twitch streams — whatever it is, right? If you really go and do an audit of most B2B marketers’ email programs, they’ll say, “Oh, you know, we’re getting a 4% open rate. We’re getting an 8% in open rate. We’re getting 12%.

B2B Marketing 72

B2B Marketing B2B Paid Search Agency Co-Registration 72

Oktopost

MARCH 31, 2021

Try adding the word “video” to the subject, which on average increases open rates by 19%, and click-through by 65%. Facebook, YouTube, and even LinkedIn have well-developed live-streaming features. YouTube offers brands the largest potential organic reach. Email Video Marketing.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Sprout Social

AUGUST 12, 2020

Take a moment to consider what happens every 60 seconds on that channel: Instagram users post 277,777 stories and 55,140 photos, YouTube users watch 4.5 Incredibly, the brand reported that the content was generating 87% open rates vs. the typical 15-20% from emails. The competition for attention is fierce for brands on social.

Advertising Agencies 133

Advertising Agencies Youtube User-Generated Content Storytelling 133

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. Create a successful YouTube marketing campaign for [company name].

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Adobe Experience Cloud Blog

APRIL 19, 2019

YouTube: As the second-largest search engine, upload your videos here to build your audience without much additional effort. Email marketing: Animoto reports including the word “video” in an email subject line increases its open rate by 19%.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

SocialPilot

FEBRUARY 26, 2024

AI can predict the outcome of marketing campaigns through historical data like consumer engagement metrics, purchase history, email open rates, on-page time, and more. By automating these processes, marketers can achieve higher engagement, improved conversion rates, and a better overall ROI from their email campaigns.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

SendX

JANUARY 5, 2020

Look into the open rates, click-throughs, timings, personalization and more to evaluate how interconnected these are and how making a change to one or more of them could bring about better results.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. In fact, including video in an email can lead to open rate increases of 6% ! This is the perfect way to introduce your new subscribers to some of your older blog posts.

Newsletter 120

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 120

Hubspot

NOVEMBER 30, 2020

Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80% , and the mere mention of the word "video" in your email subject line increases open rates by 19%. Brands use videos to educate customers.

Video Marketing 100

Video Marketing Research Branding Brand Identity 100

FMG Suite

APRIL 26, 2021

Create a YouTube channel and upload your video. And as an added benefit, YouTube is the second most popular search engine in the world , meaning the content you create will also help with your SEO. Make sure to mention “video” in your subject line before you click to send to help improve open rates.

Video Marketing 64

Video Marketing Distribution Marketing & Strategy Youtube 64

Vision6

AUGUST 9, 2021

SMS has an open rate of over 99% , with most people reading an SMS within 3 minutes of receiving it. You can build your contact lists in a number of ways, like sign-up web forms , QR codes , YouTube , even via text itself. Just like email, you can’t message someone if you don’t have their phone number — or their consent.

SMS 98

SMS Personalization Opt-out Paid Search Agency 98

Scoop.it

MAY 20, 2020

Here are the first two sections of one of his recent emails: And here’s the second half: As you can see, he shares a mix of his own content (a free challenge, a YouTube video, and a podcast episode) and third-party content (article from Inc.com, a marketing tool recommendation). Step 4: Make sure your emails get opened.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.” You could submit them into awards videos.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Adobe Experience Cloud Blog

JUNE 2, 2017

YouTube video (3-3.5 One such reference is using the recipient’s first name in the subject line with an almost 3% lift in open rates. This can vary based on your audience’s preferences but to get started, Ann includes a quick-and-dirty guide for 11 kinds of content: Blogs (1,500 words). Website text line (12 words).

Thought Leadership 133

Thought Leadership CAN-SPAM Trigger Marketing Guidelines 133

Vision6

MAY 6, 2021

Or you could even try growing your email lists using your YouTube content. Based on our customers’ sends over a 6 month period, Friday was the best day to send emails, with the highest average open rates and second-highest click-through rates of the entire week. . Decide On Email Content. And at what time?

Email Marketing 96

Email Marketing Campaigns Planning Webinar Metrics 96

Valasys

MAY 1, 2020

According to Smart Insights , triggered email marketing campaigns have a higher Click-through-rate (CTR) and open rate than normal email marketing campaigns which are central to their success. higher open rate than normal email marketing campaigns.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Metadata

SEPTEMBER 21, 2018

Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. While Linkedin does not have a native app for video, it is possible to link YouTube Live directly into a Linkedin Post. series on Youtube. Videos Are the Best Approach to Product Demonstrations.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Vidyard

JANUARY 18, 2021

Since Sam started using video he’s seen open rates at 95% and reply rates 3x higher than text based emails. For several years, they have been producing a series on their YouTube channel to answer frequently asked questions for buyers in the consideration stage.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

ClearVoice

NOVEMBER 21, 2018

percent click-to-open rate , compared to 9.7 Reddit’s redesign created more engagement and opened up more possibilities for brands to utilize the channel. YouTube released a copyright match tool that makes it easier for creatives to identify and report unauthorized use of copyrighted material. ” Email.

Paid Content 53

Paid Content Content Marketing Copyright Paid Search Agency 53

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Many can find these emails “annoying” and would just never open them or would move them to the trash folder. Video Advertising.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52