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Marketing for leads and sales: What’s working for technology companies today

Sales Lead Insights

This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Curate and use other people’s content, with their permission and giving them credit. What’s your advice on how B2Bs should allocate their marketing budgets? It is the foundation of your online marketing efforts. Karl asked the questions.

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Connect the Docs

Marketing teams and sales teams are different within a company. Marketing team within a company works to put together and publish case studies to highlight their solutions and products. Marketing customer engagement is clearly very early stage as compared to sales customer engagement. How does a Marketing Team use a Case Study? Michele Linn's blog Savvy B2B Marketing.

Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller

Modern B2B Marketing

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. Miller Your knowledge of email marketing is very impressive.  That makes email marketing a pretty exciting space.

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