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Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. Lots of direct marketers still haven’t bought into this idea.

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The Best Advice for Agencies in 2018: 15 Experts Weigh In

Hubspot

The HubSpot Agency Expert Webinar Series is a great opportunity for agency owners to learn from thought leaders in the agency space. In 2018, the top 5 marketing trends are Direct Marketing, Email Marketing, Search SEO/PPC, Inbound Marketing, and Healthcare Marketing” ( Click to Tweet).

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Contact Page Best Practices: 6 Examples to Inspire Your Own

FMG Suite

The incredible thing about the internet is the potential to spread information; from word of mouth, virality, and contact pages. According to research done by Dan Zarrella at HubSpot , contact forms with 3 or fewer fields improve the conversion rate. So you once again ask if contact pages are important?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I’m sure I forgot a few.

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Push vs. Pull Marketing: How They Differ and Work Together

Hubspot

The goal is to bring what you offer to customers in your marketing. Push Marketing Strategy. Also known as direct marketing, push marketing is a form of general advertising. To amp up his pull marketing strategy, Luis focuses on SEO for his online marketing to make his system discoverable to his target market.

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The Rocket Science of Social Media Marketing

Hubspot

Although not directly marketing for profit, NASA has developed a strong social media marketing strategy that B2B brands and all marketers can learn from and use in their own content and campaigns. NASA has nailed down an elusive social media success around an incredibly complicated and naturally curious topic.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Connect with HubSpot :