ANNUITAS
DECEMBER 11, 2023
The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.
Martech Advisor
JANUARY 29, 2020
As the world of aviation is witnesses an unprecedented digital transformation, managing expectation of digital-savvy customers have never been trickier before. The likes of Alexa and Google Home are currently dominating the market. Yet this continues to be the traditional normal in airline marketing.
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Brandpoint
NOVEMBER 9, 2021
2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Heck, what will Google want? What will our customers want? What will our stakeholders want?
ClickZ
OCTOBER 1, 2020
30-second summary: COVID-19 has caused a seismic shift in digital operations and consumer behavior, leading to an acceleration in digital transformation. The digital skills gap has widened with the increased rate of digital transformations. Key challenges for marketing leaders.
Litmus
MARCH 15, 2024
The loss of third-party cookies in Google Chrome is part of Google’s Privacy Sandbox Initiative , which aims to block covert data tracking while still empowering online businesses to serve relevant ads. What happens when marketers lose third-party cookies?
Litmus
APRIL 6, 2021
In March 2021 , Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2022. In fact, a recent Epsilon study of US marketers found that 69% of marketers across industries say the elimination of 3P cookies will have an even greater impact than GDPR and CCPA.
Heinz Marketing
JUNE 24, 2019
Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. But now more and more markers, more and more companies, are realizing that that needs to be a defined and measured and a prominent part of their marketing mix. We cover a wide range of topics, with a focus on sales development and inside sales priorities.
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