Hubspot

JULY 25, 2023

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. It’s here, and it’s already changing sales as we know it. Whether you’re skeptical, curious, or fully on board, it’s important to educate yourself about how sales reps are using AI.

Marketing AI 59

Marketing AI Creativity Top of Funnel Work Management 59

Seismic

MARCH 25, 2022

Sales reps are always looking for new ways to attract and engage new buyers. Maybe your organization is in the early stages of its social selling journey or looking to take things to the next level—we’d like to help you develop best practices to drive sales on LinkedIn and social media. Build trust at scale.

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

The Lead Agency

APRIL 28, 2020

The marketing funnel is a representation of the customer/buyer journey, from a sales/marketing perspective. Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. So, how does the marketing funnel differ between B2B and B2C marketing ?

Top of Funnel 90

Top of Funnel Marketing Funnels B2B Marketing B2B 90

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 74

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 74

FunnelEnvy

JUNE 13, 2022

The same idea can apply to your inbound marketing funnel. Like people, B2B marketing funnels are extremely complex, and each is slightly different. However, based on experience, there are common mistakes to avoid if you want your funnels to run as smoothly as possible. Not Knowing Your Numbers.

Top of Funnel 80

Top of Funnel Digital Marketing Funnels Buyer Personas Marketing Funnels 80

Martech

JANUARY 29, 2024

Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.”

Lead Ranking 121

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 121

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

SmartBug Media

DECEMBER 10, 2020

SaaS marketing is not for the faint of heart. Yes, I am talking about HubSpot. If you’ve read anything I’ve written about SaaS, I’m probably sounding like a broken record, but SaaS marketing is challenging. In fact, there isn’t another type of marketing that’s similar. Why HubSpot for SaaS? What Makes SaaS Unique?

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

InsightSquared

NOVEMBER 18, 2020

Sure you’ve tested it, but established relationships are much different from broad market availability. Average seat count is growing, showcasing the Platform’s ability to support roles from marketing to sales, customer success to execs. That’s why we launched Advanced Sales Math. Finally reducing silos!).

Forecasting 156

Forecasting Top of Funnel Validation Digital Marketing Funnels 156

Lake One

NOVEMBER 24, 2020

One area of business we were especially interested in gaining some outside perspective on was sales. So, to help jumpstart your 2021 digital sales strategy, we invited some of the best and brightest in B2B sales strategies and technology for a discussion on breaking through to buyers when business environments are turned upside down.

B2B Sales 72

B2B Sales Top of Funnel Tools Marketing & Strategy 72

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Where to Use Video in the Sales Cycle 4.1 Post-Sale 5.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Hubspot

SEPTEMBER 19, 2023

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Sales pros spend hours a day on manual and administrative tasks. Luckily, AI is paving the way to reduce or even eliminate the time you spend on routine sales tasks. How much time?

Marketing AI 76

Marketing AI Top of Funnel Lead Scoring Lead Ranking 76

Golden Spiral

APRIL 1, 2022

The tenure for a sales VP is much shorter, at around 19 months. Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Think Beyond the Funnel. Funnel imagery permeates marketing.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Vidyard

OCTOBER 24, 2017

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. Even though it might seem easy to define who your audience is, in reality this is a process that should be done very carefully. 79% of marketing leadsnever convert into sales.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

SmartBug Media

NOVEMBER 29, 2023

The key to improving your bottom line is to make the most of your sales and marketing efforts with data-driven decisions. Let’s explore how using HubSpot Benchmarks can help you do this and stand out from the crowd. The senior living industry is a crowded market and will be increasingly so as more units pop up.

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

Only B2B

SEPTEMBER 18, 2023

In today’s fast-paced digital landscape, businesses are constantly striving to stay ahead of the competition. One of the key aspects of gaining an edge is the efficient management of leads. By the end of this journey, you’ll have a profound understanding of how automation can supercharge your lead management strategy.

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

Vidyard

OCTOBER 24, 2017

Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls. By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Martech

APRIL 25, 2023

However, as martech evolves, marketing teams scramble to keep pace. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals. But how exactly can AI improve the marketing ops talent problem? And should we entertain that?

Marketing AI 98

Marketing AI Allocation Top of Funnel Planning 98

Vidyard

OCTOBER 24, 2017

Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls. By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Metadata

SEPTEMBER 29, 2022

Just as CMOs and other marketing leaders started reaching into their pockets after more than two years of pandemic-restricted spending, they’ve hit another flaming hoop: uncertain macroeconomic conditions. Insert the collective sighs of marketers.]. If you could get every marketer in the world in one room, who’d you approach?

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Vidyard

MARCH 5, 2021

Video Marketing 1.2 Video for Sales 1.3 Are you looking to help marketing with video management and data collection? Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Video for Sales. Contents 1. Use Cases of an Online Video Platform 1.1

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

PureB2B

MAY 30, 2022

Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a strategy that can be used in almost any business, however, it's seen as most effective for B2B, B2G (government), or other companies with long sales cycles. It's a crucial part of marketing. Knows the benefits.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Hubspot

OCTOBER 5, 2017

It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. While we (or our team) are racing to hit quota against that clock, though, we can save time and maximize our numbers by investing in the right processes, activities, and skills. Sell, sell, sell.

Budget Programs 101

Budget Programs Top of Funnel Tools Work Management 101

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Heinz Marketing

OCTOBER 4, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 120

Top of Funnel Account Based Marketing Communities Cross-Selling 120

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Many businesses are now turning to on-demand and one-to-one video content as a powerful new way to expand their audiences and generate more sales opportunities.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. Are you capturing the attention of your intended audience?

B2B Marketing 64

B2B Marketing Top of Funnel Lead Ranking Planning 64

PureB2B

DECEMBER 9, 2020

Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a strategy that can be used in almost any business, however, it's seen as most effective for B2B, B2G (government), or other companies with long sales cycles. It's a crucial part of marketing.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketo Engage.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Work Management 130

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

SmartBug Media

DECEMBER 27, 2018

The concept of account-based marketing (ABM) is taking the business world by storm—and for good reason. Because of its narrow focus and personalized messaging, 80 percent of marketers indicate that ABM significantly outperforms other marketing initiatives. The common thread in inbound marketing and ABM is content.

Account Based Marketing 78

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 78

Rev

MARCH 22, 2023

Because for the B2B businesses that have a RevOps team, recent reports show they’ve benefited from a 100-200% increase in digital marketing ROI, a 10-20% increase in sales productivity and a 71% improvement in stock performance. At its core, RevOps focuses on driving revenue growth through data-driven processes and activities.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

Strategic-IC

MAY 29, 2018

A considered lead nurture strategy is important to support your sales and marketing activities and ensure prospects keep moving through the funnel. We explore 5 lead nurture tips to consider for an effective process. So what must an effective inbound marketing lead nurture strategy consider? Related: 2.

Lead Nurturing 48

Lead Nurturing Top of Funnel Lead Ranking Marketing Qualified Leads 48