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2018’s Content Metric of the Year: Time

Contently

As marketers and publishers become more sophisticated, companies have looked beyond the click for something more meaningful. You can see that gradual shift all over digital media. Every marketer should find a way to tie content to revenue. Time-bound data offers marketers a path to the hard ROI they crave. Time is money.

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5 Ways To Improve User Intent Using Content Intelligence

Atomic Reach

Digital marketers know how crucial it is to predict user intent whenever possible. When used effectively, content intelligence can reveal numerous useful things to marketers. IBM has an algorithm that delivers superior purchase recommendations compared to six other recommendation engines on the market.

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Video Advertising Trends for 2020

Outbrain

Video as a marketing tool has been on the rise for the entire past decade. By 2019, 87% of marketers were using video in their toolbox. And video is proving its bottom-line value, with video marketers generating 66% more qualified leads per year. For marketers, this creates a problem. In-feed video outperforms pre-roll.

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How to Use Video on Websites the Right Way

Vidyard

Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. Recommended Video Type(s): Promos and Personalized. Personalized videos , which feature key details about the viewer (such as their name), are a great way to grab attention and make continuing on irresistible.

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B2B Marketers Should Stop A/B Testing in 2018

FunnelEnvy

The marketing team asked lots of questions, but the VP of Marketing stayed silent. The often cited Harvard Business review quote from the widely distributed article The Surprising Power of Online Experiments supports years of evidence from digital leaders suggesting that high velocity testing is one of the keys to business growth.

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What Can Brands Learn from the Resurgence and Rebranding of English Soccer?

Content Standard

There’s nothing sports fans or marketers love more than a good comeback story. Heritage brands do this really well through adapting their marketing strategy to keep up with the times. Both great athletes and great marketers require a lot of training to make it to the top. Prepare for Everything.

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How to Use Video on Websites the Right Way

Vidyard

Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. Landing Page Videos Recommended Video Type(s): Promos and Personalized Landing pages are all about conversions. The blog video we created for our video email marketing post recaps the content of the post in under four minutes.