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It’s time to reevaluate your content management system (CMS)

ClickZ

There is more of a focus than ever on driving conversions, interactions and revenue through digital. Because of this, the platforms that manage online experiences, Content Management Systems and Digital Experience Platforms, are mission-critical applications for many organizations.

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Content marketing: What it is and why marketers should care

Martech

How effective is content marketing? sign up for a newsletter, place an order, ask for more information, etc.). To adapt to consumer expectations and keep up with competitors, marketers must create a large volume of high-quality content that can be effectively shared across many different channels. Additional reading.

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Q&A with Paige O’Neill, chief marketing officer of Sitecore

ClickZ

To be frank, this probably makes a lot of CMOs (especially in non-tech industries) pretty nervous, and understandably so — suddenly, in order to be as effective as possible, they need to understand everything about website technology and digital experiences.

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How This Leading Grocery Store Chain in the US Shines in Digital Transformation

Martech Advisor

“We realized that organizing and effectively managing our digital assets would be a prerequisite to any level of digital transformation,” Harrison Lewis, CIO of Northgate Market, said in an interview with Chain Store Age. “That is not scalable or sustainable. .”

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

With the right hybrid event platform , you can ensure the experience for both live and virtual attendees are valuable. There are a few ways an even can be structured in order for it to be deemed, “hybrid.” Looking for more ways to track the effectiveness of your hybrid and virtual events?

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Collaboration: In a digital newsroom, editors and writers must communicate effectively. The right CMS supports communication channels for developing content drafts, monitoring changes, and making revisions, all within the platform. For smaller news organizations seeking a cost-effective solution, Eidosmedia may be too expensive.

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BIGLIST: 100+ Generative AI Tools For B2B Marketers

Top Rank Marketing

CaliberMind @calibermind Connects, unlocks, and activates data to help high-growth B2B SaaS organizations to acquire new buyers, grow revenue, and improve the customer experience. CONCURED @concured Uses AI to analyze people’s behavior towards content at scale in order to prescribe what you should create next to maximize engagement and ROI.