Remove Digital Asset Management Remove Distribution Remove Information Remove Validation
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Digital Asset Management and the knowledge gap: Discovery

Martech

Part one looked at Fact 1: Digital Asset Management is a metadata engine. If you imagine digital asset management as a chess game, some of us have a base understanding. Digital asset management is a lot like chess. 20% Discovery – People, Systems, Workflows, Information.

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This week’s AI-powered martech releases

Martech

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization.

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Nielsen Brandbank Integrated with Productsup

Valasys

Nielsen Brandbank is providers of product content creation management and publishing services while Productsup happens to be an eCommerce company facilitating data integration. The platform of Productsup, on the other hand, covers product content syndication, marketplace Integration, feed management, and vendor onboarding.

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Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email

Content Standard

Many enterprises are using file sharing apps like these to distribute, share, and collaborate. However, there’s a dark side to using these apps that everyone—enterprise marketers especially—should be aware of. The Difference Between File Sharing Apps and Digital Asset Management (DAM). Accessibility.

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Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email

Content Standard

Many enterprises are using file sharing apps like these to distribute, share, and collaborate. However, there’s a dark side to using these apps that everyone—enterprise marketers especially—should be aware of. The Difference Between File Sharing Apps and Digital Asset Management (DAM). Accessibility.

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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Distribution chains. Linear flows that produced and delivered goods and services. Value chains. Supply chains.

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4 Steps to Better Lead Generation Strategy | Digital Maturity

Adobe Experience Cloud Blog

They want simple, fast, and intuitive solutions to their complex problems. The new generation of digitally savvy customers does a bulk of their product research online. Leaders who focus on better experiences –– and improved service –– over sales, reap the benefits. Think of content as the fuel for all your marketing campaigns.