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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

Before we make a purchase decision, 60% of us rely on word-of-mouth , friends, and social media; 49% on customer references; 47% on analyst reports and recommendations; and 44% on media articles. Kyle uses Digg to subscribe to company’s blogs that he thinks would make for good prospects. Sales Prospecting Tools.

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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

He’s a ClickZ columnist, frequent speaker, and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association. Research shows that two out of three word-of-mouth conversations reference a brand, product or service—and these conversations are increasingly moving online through social media.

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Viral Lift - How to Master the Art of Viral Marketing

SnapApp

In this post, I will describe the key viral marketing tools that are a part of SnapApp, and how to use them to maximize viral lift for your SnapApp campaign. The tweets, links, and status updates shared by your visitors are like word-of-mouth advertisements for your page. viral lift? High Clickability of Shared Content.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. I think the same is true for the bevy of social tools. Word of Mouth. To one client I am saying “No! clearspace.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. A blog can serve many functions, depending on whether or not the blog is the business (revenue stream) or a tool (for commerce, community, etc.). Blogging is a commitment to yourself and anyone reading.

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4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. social tagging site, sort of company-sponsored version of Digg.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Because tools will change. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. They always do. Yahoo, too. Myspace also.