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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Include post tags and properly categorize each post. Add alt tags to images and use SEO-friendly file names. To optimize the images in your posts, use appropriate alt tags and descriptive file names (e.g.,

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2011 B2B Marketing Trends

Webbiquity

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Tweet This!

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Note: this research looks at firms of 50 employees or more only. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. You can read more about this in the new research that continues to chart the progress of the B2B marketing mix.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

The 360i team showcases industry research and reviews cool new technologies that marketers can use in their programs. When the Syncapse team went to SXSW this year, we used our Facebook page as a place to re-cap our experience and re-connect with a lot of the people who stopped by our booth at the trade show.

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Once again, these recommendations are based on personal experience as well as research from the experts at MarketingSherpa. Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor. are the most effective means of spreading viral content.

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Is Social Media BS?

Webbiquity

You can send a small delegation to a trade show to evaluate the potential for a big booth next year. Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation. Social media is different, however. Share this on del.icio.us.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Sally Falkow reports research on new influences in the B2B buying process (e.g., product photos, diagrams, infographics, trade show pics etc.), Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared. Social Media Affecting BtoB Buying Behavior by The Proactive Report. Share this on Bebo.