Webbiquity
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.
Online Marketing Institute
NOVEMBER 1, 2010
Note: this research looks at firms of 50 employees or more only. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. You can read more about this in the new research that continues to chart the progress of the B2B marketing mix.
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Webbiquity
DECEMBER 1, 2010
The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Tweet This!
Webbiquity
MAY 4, 2010
Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Publicize the blog through offline channels. Use Twitter. Create “linkable&# content.
WebMarketCentral
AUGUST 1, 2007
Once again, these recommendations are based on personal experience as well as research from the experts at MarketingSherpa. Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor. are the most effective means of spreading viral content.
Online Marketing Institute
DECEMBER 23, 2010
The 360i team showcases industry research and reviews cool new technologies that marketers can use in their programs. When the Syncapse team went to SXSW this year, we used our Facebook page as a place to re-cap our experience and re-connect with a lot of the people who stopped by our booth at the trade show.
Webbiquity
NOVEMBER 10, 2010
You can send a small delegation to a trade show to evaluate the potential for a big booth next year. Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation. Social media is different, however. Share this on Bebo.
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