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Web 2.0 and the Evolution of Marketing

WebMarketCentral

Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 Next, MarketingVOX reported that Web 2.0

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Web 2.0 Social Tagging Sites, Part 7: The Best

WebMarketCentral

Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Overall, Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 Overall, Web 2.0 The percentages shown below are the proportion of total Web 2.0

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Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings

WebMarketCentral

Here are the rankings for 42 Web 2.0 Although Alexa is notorious for its lack of precision, as documented by GigaOM , SEO Book , BloggingStocks and others, it's still useful as a rough guide to website popularity. Robin Good actually places the number at as many as 50,000, which encompasses 29 of these Web 2.0

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. For the reasons you’ve listed here.

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The Social Media Email Signature

WebMarketCentral

A growing number of Web 2.0-savvy Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0 email signatures: Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0 signatures.

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

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Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 While developing relevant content for your corporate website is still important for PR and SEO purposes, writing and promoting a blog establishes credibility in a way that articles viewed as "vendor content" can't.

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