Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! . • Ken Hittel – Vice President, Corporate Internet Dept.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. The resulting report, Social Success? Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 7, 2010

At the same time, prospects are increasingly spending more time searching for relevant content. Content curation has emerged as a new and powerful way for marketers to seamlessly sift through the flood of content available to prospects. Brands are increasingly competing to get their content noticed.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

JANUARY 4, 2011

Keep most blogs short with no more than 400-500 words as most people don’t have much time and will be only spending a minute or two on your blog (average time on this site according to Google Analytics is 1 minute and 39 seconds) 60. If embedding a video in the post again brevity rules with the rule of thumb now at a 1-2 minute video 61.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Be where your customers are. It’s not hard, it’s complicated.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

JANUARY 10, 2010

But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is Your Online Marketing Strategy All Tweet and No Meat?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Spend some time tractor beaming your current visitors and watch that recurring visits stat rise.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? Social media networks and blogs consume nearly 25% of people’s time online.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. Learn more. Adriana Dunn This article is an great resource.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. How are marketers really using social media? Learn to leverage the social-search connection by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

MARCH 24, 2011

Josh Chan, an online marketing specialist at Chromatix design admits that his company’s blog underestimated the commitment. “Trying to come up with valuable content even just once a day means someone in your small business has to spend at least 30 minutes to an hour preparing and posting it,&# he says.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. " by @jaybaer [link] – Are you missing the *right* social networks?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

SEPTEMBER 21, 2010

I need validation for spending time on Twitter! Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Conv…convinceandconvert.com [.] Looks like a good read. Will love to have clients get away from brochures and explain in 120.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

JANUARY 4, 2011

I dabbled with social bookmarking when I first heard that it was a good way to get traffic to your site. Click to enlarge) As you can see, I did get a decent amount of traffic from Reddit and Digg, but the bounce rates were outrageous! What do you think about Digg? Shortly after, however, I stopped actively using it. Great post.

Paid Content 40

Paid Content Blogger Twitter Traffic 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us Advocates, like myself, believe that scoring gives marketers a "stake in the ground" from which to measure their efforts. Measuring is key and scoring makes measurement explicit.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

And will the lead management market continue to grow in addition to – or despite – the plethora of offerings hovering around it? My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. That is not usable data.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Free Download: 2010 Online Marketing Blueprint. Tell a Memorable and Relevant Story to Make Your Content Marketing Positively Viral - Content Marketing Today , July 29, 2010 Geico’s Drill Sergeant Therapist Gets It Just Right. The iPad is not a revolutionary new channel, but just a new component of the marketing mix.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

SEPTEMBER 8, 2010

Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? How much do small businesses spend on search engine marketing?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 16, 2010

Building Social Bookmarking Networks 101 by Search Engine Journal. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

MAY 14, 2013

They are) not perfect but will give you a head start and reduce the time you spend on typing your blog articles.” ” 21 Business Blogging Tips From the Pros by Social Media Examiner. 5 of the Most Important Content & Social Media Tips For A Successful Business Blog by TopRank Online Marketing Blog.

Resources 100

Resources Tips Blogger Social Media 100

Online Marketing Institute

APRIL 11, 2011

more than two-thirds of small merchants are using social media to market their business. At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. Together, these two data points underscore a growing need for social media support among small businesses. .

Social Media 40

Social Media Media Advertising Agencies Mobile Advertising 40