article thumbnail

Print Consumer Magazines Score Big in Europe

Writing on the Web

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. We build relationships, stimulate sales and promote loyalty. Online Persuasion: Creating Desire. Always learning, as I hope you are as well.

Digg 100
article thumbnail

Content Marketing with Blogs: What Do You Believe?

Writing on the Web

Then people can rationalize their feelings of trust and loyalty with the feature/function stuff. Great leaders (like Martin Luther King) and great brands (like Apple) expose their beliefs right out front. What does your company passionately believe? Have you told anyone about it lately? Blog this on Blogger. Share this on del.icio.us.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Marketing Tips from Computer Games

Writing on the Web

What ways can you inspire loyalty and engagement with your readers/ clients /prospects? Smart marketing or manipulative? The Brain Science of Online Persuasion. 4 Time-Saving Tips for Social Media Marketing. 3 Biggest Challenges for Online Content Marketing? What’s in it for them? Blog this on Blogger.

Tips 100
article thumbnail

7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty.

article thumbnail

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&#

PR 100
article thumbnail

Web 2.0 and the Evolution of Marketing

WebMarketCentral

Tools to Drive Loyalty from iMedia Connection. Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 Marketers that embrace these technologies and integrate the new brand/customer dynamic into their strategies will engender the loyalty of the customers."

Web 2.0 20
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Awareness, Sales, or Loyalty? link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] Or Loyalty for Nothing -> Acted once? What’s the Point?