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Print Consumer Magazines Score Big in Europe

Writing on the Web

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. We build relationships, stimulate sales and promote loyalty. Print magazines are alive and well, but they’re in transition. Blog this on Blogger. Post on Google Buzz.

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B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm. Tweet This!

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B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy.

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The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

Parse.ly

These implicit aggregators include MSN, Yahoo, Digg, and Drudge Report. News aggregators have the potential to spur both discovery and a step toward brand loyalty. That kind of engagement is key to driving discovery, adoption, and loyalty. . The same is true for Flipboard readers. As for the desktop-heavy aggregators?

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Content Marketing to the Female Brain

Writing on the Web

It’s content marketing to create brand loyalty because of audience participation. Conversations. Convenience. Personal development for themselves and their families. What does this have to do with selling soap? Everything. Women pay attention to brands that make every effort to understand their needs and offer help to their multiple roles.

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Content Marketing with Blogs: What Do You Believe?

Writing on the Web

Then people can rationalize their feelings of trust and loyalty with the feature/function stuff. Great leaders (like Martin Luther King) and great brands (like Apple) expose their beliefs right out front. What does your company passionately believe? Have you told anyone about it lately? Blog this on Blogger. Share this on del.icio.us.

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Content Marketing Tips from Computer Games

Writing on the Web

What ways can you inspire loyalty and engagement with your readers/ clients /prospects? Influence and Status dynamics : When games confer a red badge or gold or virtual money to players, their ego and pride causes them to continue playing. What’s in it for them? I think this has already started and he’s right. Post on Google Buzz.

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