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The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

Parse.ly

The apps driving most of that growth include Google News and Flipboard, and more recently SmartNews and Toutiao. . Google News growth took off in 2017 and shows no signs of slowing down. In 2019, 72% of this traffic is mobile, though 28% is still from the Google News desktop homepage. Flipboard has followed a similar pattern.

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Print Consumer Magazines Score Big in Europe

Writing on the Web

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. We build relationships, stimulate sales and promote loyalty. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

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Content Marketing to the Female Brain

Writing on the Web

It’s content marketing to create brand loyalty because of audience participation. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Conversations. Convenience. Personal development for themselves and their families. What does this have to do with selling soap? Everything. 62% of car purchase.

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Content Marketing with Blogs: What Do You Believe?

Writing on the Web

Then people can rationalize their feelings of trust and loyalty with the feature/function stuff. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Great leaders (like Martin Luther King) and great brands (like Apple) expose their beliefs right out front. Have you told anyone about it lately?

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Content Marketing Tips from Computer Games

Writing on the Web

What ways can you inspire loyalty and engagement with your readers/ clients /prospects? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Influence and Status dynamics : When games confer a red badge or gold or virtual money to players, their ego and pride causes them to continue playing.

Tips 100
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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Use bullet points. Blog this on Blogger. Share this on del.icio.us.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&#

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