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Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

Describe an ethical conundrum and ask readers to contribute solutions. Share this on LinkedIn. Here’s my list of ways to engage the brain, for example, in a blog post: Ask a question that can’t be answered (without thinking for a few minutes, at least). Blog this on Blogger. Subscribe to the comments for this post?

Tips 100
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Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Share this on LinkedIn. Content Marketing to a Caveman’s Brain. Scientists know that our attitudes and prejudices are subconscious. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

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Phony Testimonials and Dumb Social Proof

Writing on the Web

And here’s a dilemma some of my professional clients (psychologists, psychiatrists, lawyers) face: what if my clients’ want to protect their anonymity, and I’m ethically bound not to share their names? Share this on LinkedIn. Use Client Comments in Your Content Marketing. Add this link to Box.net.

Ning 100
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How Consultants Who Aren’t “Natural Born Sellers” Can Still Sell Successfully

Webbiquity

The best rainmakers are ethical at all times. Disclosure: As a consultant whose expertise is in helping clients with online marketing, social media and SEO — not selling — I know how difficult this can be for service providers. Share this on LinkedIn. Download the Selling Consulting Services free report now.

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Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Adobe Experience Cloud Blog

Maintaining a respectful and ethical rapport is the cornerstone of our policy. Working with Top Rank Online Marketing , we developed a “Blogging 101” slide presentation for the first of our social media workshops. Here are some of the ways that we encourage participation: Participation in LinkedIn groups and Linkedin Today.

Marketo 48
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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

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Neuromarketing: This is your brain on advertising…

Writing on the Web

But that sidesteps the ethical considerations. The basic premise is that there are neurological triggers that marketers can use to further embed their brand, and the frightening dimension is that the targets don’t know they’re being targeted and manipulated. Share this on LinkedIn. Blog this on Blogger.