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Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

Describe an ethical conundrum and ask readers to contribute solutions. Share this on LinkedIn. Here’s my list of ways to engage the brain, for example, in a blog post: Ask a question that can’t be answered (without thinking for a few minutes, at least). Blog this on Blogger. Subscribe to the comments for this post?

Tips 100
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Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Share this on LinkedIn. Scientists know that our attitudes and prejudices are subconscious. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

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Phony Testimonials and Dumb Social Proof

Writing on the Web

And here’s a dilemma some of my professional clients (psychologists, psychiatrists, lawyers) face: what if my clients’ want to protect their anonymity, and I’m ethically bound not to share their names? Share this on LinkedIn. Here are my suggestions if you face challenges in gathering ideal testimonials from clients.

Ning 100
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How Consultants Who Aren’t “Natural Born Sellers” Can Still Sell Successfully

Webbiquity

The best rainmakers are ethical at all times. Share this on LinkedIn. Great consultants create better futures for their clients that the clients didn’t know were possible. The best rainmakers meet mutually-set expectations over and over again, building trust, relationships, and confidence. Share this on Bebo. Share this on del.icio.us.

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Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Adobe Experience Cloud Blog

Maintaining a respectful and ethical rapport is the cornerstone of our policy. Here are some of the ways that we encourage participation: Participation in LinkedIn groups and Linkedin Today. Social aggregators such as Digg and Stumble Upon are also great social platforms for employee participation.

Marketo 48
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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ).

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Neuromarketing: This is your brain on advertising…

Writing on the Web

But that sidesteps the ethical considerations. Share this on LinkedIn. John Fleming , responded to the question if neuromarketing is something to be feared: Fleming: I’m not sure that anyone has conclusively demonstrated that neuromarketing works, and many neuroscientists doubt it can. Blog this on Blogger. Email this via Gmail.