Buzz Marketing for Technology

article thumbnail

No Straight Lines / A conversation on the nature of knowledge work

Buzz Marketing for Technology

the differentiation of the support required for the mechanised work that produces widgets from work that requires support to share and create knowledge. Valid XHTML & CSS. |. This was basis of Druckerâ??s s premise of the knowledge economy â?? Sadly, Shawn misses this point about knowledge workers. License. |. |.

article thumbnail

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Smart marketers realize that painting their entire web and mobile audience with the same brush is no longer a valid strategy. When this same visitor returns to one of the fashion sites, wouldn’t it be more effective to personalize and differentiate the messages and offers she sees? Don’t treat every customer the same.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Personal anticipated information need

Buzz Marketing for Technology

Higher levels of personal interest are more likely to trigger specific, well defined and clearly differentiated anticipated needs which will in turn provide clearer direction to an individual as he or she makes the choices and decisions that relate to building a personal information collection.

article thumbnail

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

The data we collected are based on field interviews, on observation sessions, and on validation sessions using prototypes. The data we collected are based on field interviews, on observation sessions, and on validation sessions using prototypes. A prototype, in the form of a low-fidelity storyboard, was created for validation work.

article thumbnail

A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT

Buzz Marketing for Technology

For example, students learn that the shift in the color of the sky at various times of day is due to differential scattering of various wavelengths of light by gas molecules in Earth’s atmosphere. The epistemology that leads to validity of knowledge in Web 2.0 the cartoon dog Scooby-Doo).

Web 2.0 100
article thumbnail

Gmail Superstars

Buzz Marketing for Technology

Tekkub said on July 14, 2008 12:27 AM PDT: When trying to create a filter to apply the label "^ss_cb", gmail whines at me that ^ is not a valid char. Superstars are just some new labels that can be added more intuitively. #. In Gmail, "inbox", "spam", "trash", "star", superstars are built-in labels.

article thumbnail

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Social vetting was also used to check and validate these decisions. Having done this, it is useful now to go back and examine the categories again to ask what dimensions tend to differentiate the projects. The first dimension, along the x-axis, differentiates based on the type of resource to be shared. References. Ackerman, M.