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How purposeful branding is driving millennials and social entrepreneurship

Biznology

Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.” This segment has recognized that the same jobs lost in the 2008 recession will never come back. by 2025, for example.

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Media Is The New Marketing: 7 Steps From Start To Millions | Webinar Recap

Parse.ly

Define your target audience, determine your differentiation, and then start with one main content type on one or two platforms. We’ve seen an amazing movement in e-mail, and companies—especially media companies, who are focusing on segmented e-mail lists are the ones that have won this whole battle.

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Specialization is Scary but Required for Digital Marketing

Biznology

Photo credit: Wikipedia. I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an example of a small company needing to differentiate. And that’s just plain scary.

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New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. For example: Data-driven segmentation and differentiated treatment. Not all customers are created equal, so segmenting customers by value and treating them differently is a strategy that works well in business markets. Business marketers have much to gain from retention marketing.

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Social Buyerology: Listening to the Social Buyer

Tony Zambito

Image via Wikipedia.   Areas such as peer-to-peer social networking, community memberships, subscribing to blogs, and following on Twitter or Facebook are loaded with differentiating perceptions, attitudes, beliefs, aspirations, goals, and one’s own self-determination.    Social Buyer Persona Listening.

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How does Vodafone prove digital media’s effectiveness?

Biznology

(Photo credit: Wikipedia). We have to work in the direction to understand how the market is segmented, the expectations of each different group, how Vodafone is positioned in each group, and how we can target each market segmentation in the best possible way. Do Market Segmentation. 350B in spending power.

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Using Google Optimize & Other Free A/B Testing Tools? Shift When You See These 5 Things…

Convert

Other great things about Google Optimize is that you can: Easily troubleshoot on your own with little technical knowledge, Define a detailed audience segmentation without stress, and View test reports in an easy-to-understand interface and terms. Of course, features are one differentiating factor. But there’s more to this.