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How To: Website Personalization in Minutes, Hours, and Weeks (Part 1)

DemandBase

What is website personalization and why is it so important? Website Personalization is when a visitor receives a customized experience rather than a generic experience that isn’t tailored to them. Long gone are the days when website personalization was considered a nice-to-have. But it’s well worth it.).

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Personalized Marketing Matters! How to Deliver Customized Messaging to Target Accounts

Engagio

The article showcases some eye-opening statistics regarding personalization, including that “lack of content relevancy generates 83 percent lower response rates in the average marketing campaign.” Three tips for personalized site experiences. First: Segment your accounts by demographics, intent, journey stage, and more.

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Optimize Your Buyer’s Journey: A Data-Driven Approach

ClearVoice

Understanding Audience Segmentation Audience segmentation is the process of identifying subgroups within your target audience. According to campaign monitor, segmented email marketing campaigns increase revenue by 760%. You may base these segments on behaviors or characteristics. Do users like options A or B better?

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Email Marketing Surveys – 5 Reasons Brands Should Jump on Board

Delivra

In fact, customer experience will soon surpass product and price as a key brand differentiator. Brands need to understand how users engage with branded materials including blogs, websites, and applications. Surveys Open the Door to Optimized Segmentation. That’s through personalization. Source: Really Good Emails.

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Why Website Engagement is the New Marketing “Must-Have”

Adobe Experience Cloud Blog

Not All Website Visitors Were Created Equal. Can you imagine visiting a website, and only seeing content that matches your industry, job function, or demographics? Every buyer segment has an exclusive “DNA” made up of demographics, industry, location, and more. 2015: The Year of Website Personalization.

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B2B Marketers Should Stop A/B Testing in 2018

FunnelEnvy

Unlike most B2C, B2B websites have to contend with all sorts of different visitors across multiple dimensions and often with a long and varied customer journey. This customer differentiation results in significantly different motivations, expectations and approaches. Rules-based Website Personalization.

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Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

This attitude leads to highly structured, finely segmented campaigns and carefully-plotted, rules-driven interaction flows which make the best possible use of whatever data is actually available. Control is also a major differentiator when it comes to marketing measurement.