Remove Cross-Selling Remove Differentiation Remove Segmentation Remove Website Personalization
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Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

This attitude leads to highly structured, finely segmented campaigns and carefully-plotted, rules-driven interaction flows which make the best possible use of whatever data is actually available. Most would probably prefer to work on customer management – cross sell, upsell and retention – where richer data is available.

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B2B Category Creators Episode 9 Transcript

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Before that, I found a company called Insightera which is about website personalization. Aptrinsic to me is also a future growth area because I saw that as being part of Marketo, we had 76,000 customers, and the way we try to upsell and cross dealing was so inefficient. It’s about product experience management.

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B2B Category Creators Episode 8 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. Aptrinsic to me is also a future growth area because I saw that as being part of Marketo, we had 76,000 customers, and the way we try to upsell and cross dealing was so inefficient. It’s about product experience management.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. Aptrinsic to me is also a future growth area because I saw that as being part of Marketo, we had 76,000 customers, and the way we try to upsell and cross dealing was so inefficient. It’s about product experience management.

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22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

They prove that selling a serious product doesn’t necessarily have to be serious. Brands that sell a “boring” product don’t have to go the boring content route. It’s much easier to sell to customers you already have a relationship with than acquiring ones who don’t know you yet. Takeaway Tip. She immediately accepted.