publisher Differentiation Related Topics 
Marketing Interactions
OCTOBER 8, 2020
Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by media that you create and publish. You create messaging, differentiation, brochures, solution briefs, videos on how to use it, web pages, and more. Your reps are unlikely to read all the content you publish.
Marketing Interactions
SEPTEMBER 21, 2021
Much of the B2B content published today talks about what research thinks or what the industry thinks. If your content is just a repetition of what everyone else in the industry is saying, there’s no differentiation. POV should also support your brand positioning and messaging. What does your company think?
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Marketing Interactions
OCTOBER 24, 2021
Also – do not overlook the need to run the content past them and get their feedback on the content before you publish it—especially if it mentions them by name or title. Tied for Content Marketing Challenge #5: Differentiating our products/services from the competition (36%).
Marketing Interactions
MARCH 7, 2022
Competitor Content: Just bear with me… If you have a competitor publishing great, relevant content that speaks to a reason you lost an opportunity, such as lack of differentiation, here’s your opportunity to show why you’re a better choice—without dissing the competition. Share their content and then layer your perspective on top.
Marketing Interactions
MAY 23, 2018
Customer experience is the new battleground for differentiation and competitive advantage. Originally published on Marketeer by Kapost. And content is the versatile weapon of choice. However, it’s no longer enough to create great, relevant content. Content shock—a condition coined by Mark Schaefer —is in full effect.
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