KoMarketing Associates

MAY 7, 2013

B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. Search Engine Marketing Blog'

Differentiation 120

Differentiation Brand Identity Branding B2B Thought Leadership 120

KoMarketing Associates

JANUARY 23, 2018

About 61 percent stated that they do when they receive detailed pricing information, and 55 percent do so when they get detailed product specs. This is followed by consistently fair pricing (96 percent), and a history of reliable products/services (96 percent). percent) or sharpen their competitive differentiation (68.2

Email Marketing 120

Email Marketing Paid Search Agency Trade Show Differentiation 120

KoMarketing Associates

MARCH 20, 2018

In fact, a report from Walker shows that by 2020, customer experience will overtake price and product as the key brand differentiator. Think about that for a second – being the best at what you do is no longer enough. Customers want the whole experience. What is the customer experience?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

FEBRUARY 3, 2014

According to a 2013 post on Search Engine Land , advertisers should be actively managing their shopping campaigns, which includes creating the most unique product photo (to differentiate it from competitors’), making sure they are competitively priced, and providing unique calls-to-action (i.e., free shipping) whenever possible.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

JUNE 27, 2013

This is obviously powerful as people can get information on your products that aren’t typically displayed in paid ads including price, visual qualities, related products, and more. Your products will be listed on Google Shopping as well as through selected search queries. The Google+ Extension. Conclusion.

Paid Content 120

Paid Content Adwords Advertisements Advertising 120

KoMarketing Associates

MAY 11, 2017

They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC.

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

MAY 27, 2020

For example, if a user is looking for your pricing page, make sure the callout highlights how your pricing structure works or its competitive difference. 14 Examples of B2B Callouts for Pricing. Competitive Price. Good Prices. Multiple Price Options. Multiple Price Options. Price Match Available.

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242