TrustRadius Marketing
JANUARY 15, 2019
In general, buyers criticize the lack of precision behind the term, as well as the fact that it’s presented as an extreme differentiator, when in fact, it’s rather common. Netflix, Wikipedia, and Skype are examples of disruption. Cloud-based. Very few products are truly disruptive.
TrustRadius Marketing
JANUARY 15, 2019
In general, buyers criticize the lack of precision behind the term, as well as the fact that it’s presented as an extreme differentiator, when in fact, it’s rather common. Netflix, Wikipedia, and Skype are examples of disruption. Cloud-based. Very few products are truly disruptive.
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Heinz Marketing
NOVEMBER 25, 2019
Some people ask “How do you sell a commodity and really differentiate and even charge a higher price?” I ask Oren to share his best practices for taking something that might feel like it doesn’t have a lot of competitive differentiation and how to still get that sold at a premium. I love this. When can we start?
Hinge Marketing
APRIL 15, 2015
Odds are that you’re planning to do a bit of detective work before presenting your case to your leadership team. And of course, Skype , GoToMeeting , and Google Hangouts all provide voice, chat, and video options to address every need. Is your firm's website overdue for a redesign? On Google+ or LinkedIn? Strategy'
Content Standard
MARCH 22, 2018
Or it’s the story of how the Skype translator is letting him talk to his Chinese mother-in-law for the first time and the impact that tech has had on his family. Sometimes that doesn’t give it the differentiation it needs. Sometimes they’re just great talkers, speakers, presenters.
Hinge Marketing
DECEMBER 1, 2014
Specialization is perhaps the most powerful differentiator. Speaking engagements confer credibility and often put you in front of a highly-targeted audience, presenting an excellent opportunity for generating leads. This is why 26% of Visible Experts rank speaking engagements as their top source for leads.
Heinz Marketing
JUNE 24, 2019
Every episode of sales pipeline radio, past, present, and future, is available at salespipelineradio.com as I mentioned we feature every week some of the best and brightest minds in sales and marketing. If your brand doesn’t stand for something that may be the differentiator. Our numbers continue to grow. Matt: Same.
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