Industrial Marketing Today

AUGUST 20, 2012

The not so good news is that they have a mistaken belief that content marketing is for search engine optimization (SEO). He finds it difficult to articulate it into written words and differentiate our company. The primary goal is to generate better quality leads from their websites. That is the good news.

SEO 60

SEO Content Marketing Copywriting Content 60

Industrial Marketing Today

JUNE 5, 2012

Au contraire, such companies should use optimized content for SEO and use blog posts for thought leadership to differentiate themselves from the competition. Then develop a plan of action to market the content and optimize conversion. Does that mean content marketing is useless for you?

Top of Funnel 60

Top of Funnel Content Marketing Planning Buying Cycle 60

Industrial Marketing Today

APRIL 3, 2011

That is its key differentiator from other forms of marketing that tend to focus more on advertising and promotional messages. More importantly, they allow you to monitor, test and refine your content for optimal results. For example, a safety valve manufacturer that uses a central database to catalog every valve used by its customers.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

SEPTEMBER 2, 2012

How to research keywords and write optimized copy to attract the right traffic (SEO). How to bring your in-house subject matter experts to the forefront and differentiate your company (Thought leadership). What kind of content will educate your customers and help them make an informed buying decision (Move away from price).

Design 60

Design Wikipedia Content Sales Qualified Leads 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

Optimize your business blog: There are thousands of blogs on the Internet. You need to optimize yours if you want to be found in major search engines. Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JULY 9, 2010

Learn to differentiate between metrics and key performance indicators (KPI). Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60