Kevin Indig

JULY 31, 2023

While I always thought boilerplate links have less value than links in the main content, John Mueller recently confirmed that Google doesn’t differentiate much: We don’t really differentiate there. Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site.

PageRank 98

PageRank Microsite Comparison SEO 98

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. PR vs. demand generation ). No more siloed landing pages, microsites, and leads pooled in Excel spreadsheets.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Hubspot

DECEMBER 18, 2012

That differential isn’t too big. 3) Those Millions of Microsites. I’ll create my own little websites -- many marketers have come to refer to these as ‘microsites’ -- and link to my domain from those! Unless you plan on creating hundreds of microsites that have a ton of clout in the SERPs, this strategy is a waste of your time.

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Contently

JUNE 20, 2017

Last year, GE won PR Week’s Internal Communications Campaign of the Year for using its internal newsroom to educate union employees on an upcoming labor contract vote. The site also lets Vox differentiate itself from other media outlets covering similar topics. ” Internal communications. Public relations.

Paid Search Agency 167

Paid Search Agency Enterprise Management Work Management Companies 167

Webbiquity

JULY 10, 2018

But for mature product categories, like email service providers, the emphasis is more on competitive differentiation. Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo. As markets mature, websites need to evolve. Special-Purpose SEO Tools.

Paid Content 215

Paid Content CMS Development Design Optimization 215

Webbiquity

OCTOBER 29, 2012

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). What’s a Facebook fan worth? June 30, 2010. Bob Scheier ( @BobScheier ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100