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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

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Complete guide to content calendar creation

Sprout Social

A content calendar is a framework used to effectively manage your content marketing program. Content calendars are available in different formats—it can be a spreadsheet or a tool incorporated in project management software. Creating a content calendar and managing it regularly gives you a bird’s eye view of your content.

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How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue

Vidyard

—the sales development team at Punch! is clearly differentiating themselves from competitors and booking more meetings with key prospects. Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages.

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What is SaaS marketing? 12 proven tactics to create and execute your own strategy

accelerate agency

It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. It’s a purely digital item, so the marketing strategy focus also has to be on using digital channels in a range of ways, from SaaS email marketing to content marketing.

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Sales Pipeline Radio, Episode 224: Q & A with Eric Quanstrom @equanstrom

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. We talk all about outbound and how to make outbound work. Eric: Yeah.

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How Top B2B Video Sellers Use Video to Book More Revenue

Vidyard

the sales development team at Punch! is clearly differentiating themselves from competitors and booking more meetings with key prospects. Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages.

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The 2019 Video in Business Award Winners

Vidyard

The four finalists showcased a wide range of approaches to creative B2B storytelling. Axonify has reimagined customer marketing with personalized holiday videos , personalized event invitations , a “Meet the Features” series inspired by The Bachelor, and more. Video in Sales: The Attractor. How far will it go? Watch to find out.