Remove Differentiation Remove Hubspot Remove Media Remove Psychographics
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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

The psychographics of your audience is where you will find the levers that will move marketing forward. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. For more advanced businesses, the path forward is setting up a CRM such as Sharpspring or HubSpot.

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What Are Psychographics? [FAQs]

Hubspot

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits.

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Is Social Media Important for B2B Demand Generation?

Directive Agency

The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” Does Social Media Generate MQLs? Social media advertising, when used as a supportive channel, has an immense opportunity. Social media advertising takes time to make an impact.

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Technographic Data: Why and How Should You Use It for Revenue Expansion

SalesIntel

Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. Both businesses utilize firmographic data and demographic data (personal names, personal addresses, social media handling, etc.) Example: Search for businesses that use HubSpot as a CRM.

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Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

A typical ABM playbook would include the value proposition, messaging, content, creatives and media channels used to target the relevant account(s). In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools.

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Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

A typical ABM playbook would include the value proposition, messaging, content, creatives and media channels used to target the relevant account(s). In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools.

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Segmenting Your Customers to Increase Content Marketing Reach

ClearVoice

It’s also possible to divide customers into groups based on psychographic variables (interests, political orientation, or activities) or by behavioral variables (new customers vs. repeat customers; buying habits, etc.). Diagram source: HubSpot. Data source: Vision Critical. Craft the new segments. Creating targeted content.