Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Only B2B

FEBRUARY 6, 2024

Must Read: Guide of Using Intent Data in Your ABM Program Sales Enablement: Equip your sales team with intent data insights to engage. Source: “ The State of B2B Intent Data 2023 “) Reach high-value prospects before your competitors will! This allows you to differentiate your offerings and stay ahead of the curve.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

6sense

DECEMBER 9, 2021

This, coupled with the fact that only 20% of buyers are in-market for services in a given year, and just 5% in a given quarter, is why buyer intent is becoming increasingly important. Buyer intent is an underutilized resource for today’s marketers and sellers. Nothing shows buyer intent better than who is checking out what you offer.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

ClickZ

FEBRUARY 2, 2021

To uncover signals of purchase intent and align to customer needs, marketers need to differentiate between noise and relevant insights. Artificial intelligence (AI) technology is being rolled out in marketing departments, with Forrester predicting that over 60% of B2B sellers will be enabled by AI and automation in 2021.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. As brands look for targeting capabilities for lower-funnel buyers, a key differentiator is moving beyond standard audience attributes and focusing on behavioral insights. Understand purchase intent.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52