Digilant

JANUARY 30, 2024

As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy. One simple, yet effective approach for this assessment is a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).

Branding 52

Branding Brand Identity SWOT Eye-Tracking 52

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Informed by hundreds of marketing executives, the Sagefrog report found that the magic number for 2019 is 10% or more of a yearly budget.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Inbox Insight

JANUARY 15, 2019

With the digital means to capture real-time data and customer insights, CMOs are in the unique position to conduct and collate research that will help C-Suite decision makers make better informed decisions concerned with the profitability, sustainability and longevity of the organization. This is why competitor analysis is critical.

Planning 73

Planning Demand Generation Marketing Plans Research 73

Inbox Insight

JANUARY 15, 2019

With the digital means to capture real-time data and customer insights, CMOs are in the unique position to conduct and collate research that will help C-Suite decision makers make better informed decisions concerned with the profitability, sustainability and longevity of the organization. This is why competitor analysis is critical.

Planning 49

Planning Demand Generation Marketing Plans Research 49

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Informed by hundreds of marketing executives, the Sagefrog report found that the magic number for 2019 is 10% or more of a yearly budget.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Sprout Social

DECEMBER 14, 2022

Having answers and information on-hand before someone reaches out. In short, social customer care is differentiated from service in that it starts before a customer reaches out to you about a product or service. A simple SWOT analysis can provide meaningful insights into where and how you can improve. Hello, Mauricio.

Social Media 98

Social Media Work Management Service Branding 98

Hinge Marketing

MARCH 28, 2018

Competitive strategy is the long-term approach firms use to gain a competitive advantage in the eyes of their target audience. He lays out two primary strategies: 1) cost leadership, and 2) differentiation. Differentiation Strategy. The same is true for a differentiation strategy. Competitive Strategy Defined.

Work Management 92

Work Management Marketing Management Marketing Automation Services Service 92