Anything Goes Marketing

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Improved Email Click-Through Tracking Using Query Strings

Anything Goes Marketing

For example, one link may be an image while one is a text link Know which links in your email are performing better. For example, say you have a link to an event such as this HP event. For example, let's take the original URL example I used above. Let's back up and review why this topic is important for marketers.

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Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

Here are some examples: Solar Ink (by Solar Winds). Here is an example of their newsletter that contains how to videos on how to fix your bike. For example, does content differentiate based on past products purchased, geography, job title? This goes beyond your product and beyond your company.

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Social Media Success Stories

Anything Goes Marketing

For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool.

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke. For example, to the above question I responded "Try using your finger to move the arrow" was translated to "Your genius lies elsewhere". For example.

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Drive Web Traffic or Drive Loyalty?

Anything Goes Marketing

One of the main differentiators between a successful blog and one that withers away is how you treat your loyal readers. For example "XYZ company is currently on our website. If you're a blogger you can focus on driving web traffic by doing number of different tactics (for example, joining a blog directory ).

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