Remove Differentiation Remove Education Remove Pricing Remove Trade Show
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Diving into Digital Transformation

Kaon

The Siemens application , created to align with “The Challenger Sale” methodology, focuses on 10 vertical markets and horizontal segments (automation, fire, security, IOT, smart spaces) and is being used as a sales tool and at trade shows.

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Research…and other smart pivots B2B marketers are making to generate more visibility and leads

Hinge Marketing

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again.

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B2B Marketers – Why You Need to SAVE Your Marketing

B2B Marketing Traction

The new model is SAVE, Solution – Access – Value – Education. Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) Selling on price, for example with a cost-plus pricing approach, is not as profitable.

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The subtle art of strategic planning in B2B marketing

Exo B2B

The first two, which we are interested in, can be further subdivided as follows: Supply strategies Portfolio Growth Demand strategies Segmentation Positioning Competitive differentiation In the face of ever-increasing competition, differentiation is crucial. Hence the third or competitive strategy, which is subdivided into two.

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In this Time of Opportunity, Consider a Personal Brand Coach

Hinge Marketing

And the context of professional services, the strongest personal brands are those that have not only a reputation for, but also high visibility around what the B2B marketplace prizes most: differentiated expertise. So what skills help you educate? At Hinge, we write almost daily about company brands and personal brands.

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Differentiated Marketing for Professional Services

Hinge Marketing

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising.

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3 Marketing Myths for Management Consulting

Hinge Marketing

Dusting off a few old text books last week, I smiled as I read about the 4 P’s being the central part of a marketing program: product, price, promotion and placement. Life was a lot simpler when the marketing world consisted of a competitively priced product that only needed to have features and benefits highlighted in the right place.