KoMarketing Associates

MARCH 26, 2018

Research showed that interactive content vs. passive content is more likely to be effective at educating buyers and differentiating companies from their competitors. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report.

Interactive Marketing 173

Interactive Marketing Marketing Report Marketing & Strategy Marketing Strategy 173

KoMarketing Associates

MAY 7, 2018

Research indicated that interactive content, rather than passive content, is more likely to be effective at educating buyers and differentiating companies from the competition. Demand Metric partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report.

Content Marketing 158

Content Marketing Paid Search Agency Advertising Agencies Barriers 158

KoMarketing Associates

AUGUST 12, 2020

Where structured snippets really shine is by giving you the ability to utilize specific text to differentiate your ad message from the rest of the results. These are reserved for use in the education space, but there are instances where sales training, technical certifications, or other human resources certificates can come into play.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

NOVEMBER 9, 2017

Marketing automation systems are still very complex and there is a big need for market education to ensure widespread adoption. “On the bright side, I think these marketing platforms are working hard to educate – and speaking of content, there is a wealth of it to be found on their websites. ABOUT SUSAN THOMAS.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

KoMarketing Associates

FEBRUARY 1, 2018

ABM education is an important part of changing the ABM myths out there and that takes the form of partnering with a wider ecosystem of ABM experts, whether it’s agencies or technology vendors or both. What can be done to change this?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

KoMarketing Associates

JUNE 25, 2015

The question then becomes: How can content marketers differentiate themselves from the noise and sea of information being presented everywhere, all the time? They cited IBM’s SecurityIntelligence.com strategy of serving as an educational resource while also putting a brand point of view on stories that can be shared with the world.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

KoMarketing Associates

OCTOBER 11, 2016

Where structured snippets really shine is by giving you the ability to utilize specific text to differentiate your ad message from the rest of the results. These are reserved for use in the education space, but there are instances where sales training, technical certifications, or other human resources certificates can come into play.

Adwords 120

Adwords Advertisements Advertising B2B 120